About Delulu Gaming
Delulu Gaming is a new-generation iGaming studio founded in 2026 and operated by Veritas Apex LTD, led by CEO Arthur Sheikhaliev. Rather than following the traditional formula of spin-and-wait bonus rounds, the studio builds its slots and instant-win titles around player-choice mechanics that let players make decisions during play, paired with math models designed specifically for emotional impact rather than just raw volatility numbers.
The studio’s early game library centers on bold, distinctive visual concepts. Its first major release, Oh My Gods, sets players inside a psychiatric hospital where two patients each believe they’re a Greek god, Zeus and Thor, playing on the tension between an unusual, comic premise and the player-choice decisions woven into the gameplay itself. Delulu has said its content is deliberately designed to be recognizable and streaming-friendly, aiming to build long-term player and operator recall rather than blending into a crowded slot catalog.
In July 2026, Delulu Gaming integrated its portfolio with SoftGamings, a major game aggregation and platform provider, making its slots and instant-win titles available to SoftGamings’ global network of operators through a single distribution deal rather than one-off placements.
As a studio still in its first year of operation, Delulu doesn’t yet have the long public track record of more established providers like Pragmatic Play or NetEnt, but its focus on hit-frequency calibration, RTP tuning, and player-choice design makes it a studio worth watching as its catalog and operator distribution grow.